Job Description

Role Overview:

The Brand Supervisor (Offline Marketing) is responsible for executing and supervising all physical brand touchpoints, ensuring high-quality offline marketing presence and full alignment with brand guidelines. This includes outdoor advertising, print production, in-store branding, events, and market activations.

Key Responsibilities:

1. Offline Marketing Execution

• Manage the production and installation of outdoor ads (billboards, banners, signage).
• Oversee the creation and distribution of printed materials such as brochures, flyers, roll-ups, catalogs, and POS materials.
• Ensure all offline marketing activities follow updated brand guidelines and tone.

2. Vendor & Agency Management

• Coordinate with printing houses, outdoor media suppliers, creative agencies, and fabrication vendors.
• Review and approve quality of materials before production and during installation.
• Negotiate prices and timelines to ensure cost-efficient execution.

3. On-Ground Brand Execution

• Supervise branding for events, exhibitions, activations, and retail touchpoints.
• Ensure brand visibility across all physical channels.
• Conduct regular field visits to check campaign placement and quality.

4. Quality Control & Compliance

• Monitor the quality of all offline materials and ensure compliance with brand standards.
• Correct any defects or misalignments immediately.

5. Reporting & Analytics

• Track offline campaign performance and prepare weekly/monthly reports.
• Evaluate vendor performance and recommend improvements.
• Provide insights to the marketing team regarding market conditions and competitor activities.

Job Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 2–5 years of experience in brand supervision, offline marketing, or field marketing.
• Strong understanding of print production, OOH advertising, and offline activation processes.
• Excellent coordination, communication, and project management skills.
• Ability to multitask with strong attention to detail.

 

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